Innovating is intrinsically difficult. Coming up with an idea for a new service or product is just the mere beginning of what oftentimes turns out to be an extremely cumbersome journey. Moreover, the banking industry in particular is not especially innovation friendly. Being aware of obstacles on the road can help to clear those hurdles. So, whenever you enter on an innovation journey, spend a few minutes thinking of potential causes for troubles.
Dr. Patrick Schüffel, A.Dip.C., M.I.B., Dipl.-Kfm.
Haute école de gestion Fribourg
Chemin du Musée 4